The power of an audience response system lies in its ability to solve basic problems and do it simply. Here are two very useful tips for interactive meetings speakers and presenters. They are so basic to a successful presentation that they are often overlooked.
Prioritize
At their best, interactive meetings are a mix of prepared questions for discussion mixed with impromptu questions that bubble up to the surface. The problem presenters have is that they can’t estimate how many questions they need and more importantly, how long will they take. First, realize that LESS IS MORE. Get down to the most important (basic) questions, with as little text on screen as possible. Then time and read the questions aloud. Give the audience 10-15 seconds to respond. More thoughtful questions may need more time to complete. Displaying the responses on screen is instantaneous.
The questions should be catalysts for thought, action and discussion. The unknown time to be concerned about is the discussion (if any) after the question. Since there is no way to know how long the discussion that they spark will be, the first solution is to prioritize the questions. Discuss the most important items first. If time runs out, the most important issues will have been dealt with.
Empower
You have your list; now determine which topic within that list is most important to the attendees. Spend more time on the important topics/issues to you as the presenter and to the audience. What a great aid it is to any presentation to know what the audience is really interested in, or concerned about.
Here’s how simple it is. Display your “Laundry List” of topics that you wish to discuss. Ask the audience which of them is most important and prioritize the list. By asking a single question the audience is empowered to assist the speaker have a more effective and successful session. Determining their level of expectation automatically makes your session more interesting, valuable—and successful.
Then consider determining their level of understanding. Ask one question about the topic to see how knowledgeable or sophisticated they are about the topic. It creates a starting point that isn’t too high, or low. It might be as simple as asking directly:
"How well do you understand________________?"
Presenters and moderators often misunderstand this process. They fear that it may be a way to lose control and introduce topics that they are not prepared to discuss. Precisely the opposite is true. Remember that the list of topics you present is yours. If something comes up that you don’t want to discuss, simply refer back to the list and say that you need to/want to stay on topic.
Don’t guess at what needs to be discussed, or taught. Find out before you start, and have a better, more interesting and useful session.
With thirty years of experience in helping clients achieve their goals, I am happy to help your firm discover this power, please send your questions to me.
Alan Warshaw
President
Quick Tally® Interactive Systems, Inc.
Direct Dial: 310.306.4930
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