Ideas spread like viruses

The power of an audience response system is in its simplicity. An idea is proposed and everyone gets an equal anonymous vote. Most of our clients believe that communications in small group meetings is so easy that there is no need for an audience response system (ARS). That is because ideas, like viruses, spread easily and more rapidly when people are close in proximity. It is thought that ARS is only useful as a way to quantify large numbers of votes, or opinions.



Small groups often benefit most from the anonymity of the system. In small groups, it is easier for the group’s opinion to be swayed by influencers. Remembering that nothing said is anonymous when raising hands, or verbalizing opinions, peer pressure or the presence of boss influences others. They “telegraph” the proper response to everyone in the room to mimic. Most people don’t see it happening, so it never gets corrected. (I often have to tell dynamic CEOs that their first job is to listen.)



The anonymity provided by an audience response system, combined with common sense, is a simple cure to an often invisible idea spreading like a virus in a small group.

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With over 30 years of experience in helping clients achieve their meetings goals. I am passionate about the power of insight. If I can help your firm discover this power, please contact me.

Alan Warshaw
President
Quick Tally® Interactive Systems, Inc.
Direct Dial: 310.306.4930